The Orthopedic Practice Management Blog | Phoenix Ortho

Roping the All-Around: An Orthopedic Provider’s Day, Texas Rodeo Style

Written by Paul McCune | May 15, 2025

Roping the All-Around: An Orthopedic Provider’s Day, Texas Rodeo Style

By Paul McCune, Founder and CEO of Phoenix Ortho

“Rodeo’s not just a sport; it’s a way of life.” – Ty Murray

From our roots in Ovilla, Texas, where the dust of nearby Mesquite Rodeo settles, Phoenix Ortho channels the grit of the arena. Orthopedic providers are like rodeo all-around champions, mastering every event to claim the buckle. 

Each day is a high-stakes ride—roping diagnoses, wrestling treatments, and racing the clock. Our Phoenix Go and Phoenix Go PT, unveiled to acclaim at AAOE 2025, cut documentation to 20-30 seconds, boosting revenue up to $2.5M annually, per our Phoenix Revenue Generator. Unlike generic EHR giants, whose bloated systems throw you off, we keep you in the saddle.

Bareback Riding: Morning Diagnoses

At dawn, you’re a bareback rider, gripping X-rays to tame tough cases. Phoenix Go’s integrated DICOM Imaging/PACS delivers scans in-platform, letting you diagnose a hip fracture in seconds, ready for the next event.

Steer Wrestling: Midday Treatments

Midday, you’re bulldogging treatments—joint injections or PT plans. Phoenix Go PT’s Stacked Protocols document therapy exercises in one click, like pinning a steer fast, keeping patients on track.

Barrel Racing: Afternoon Documentation

Afternoon’s a barrel-racing sprint. Generic EHRs drag notes to 16-22 minutes, but Phoenix Go’s Previous Visit Option pulls forward 80-90% of follow-up data in seconds, freeing time for 2-5 extra visits daily—revenue in the chute.

Small practices, often with fewer than five clinicians, face MIPS costs of approximately $15,000 annually. Phoenix Go maximizes efficiency, letting you focus on care. Our 20-year orthopedic focus, trusted by thousands, outpaces giants chasing market share.

Saddle up with the Phoenix Revenue Generator at phoenixortho.net to see your revenue potential. Schedule a demo to claim the all-around title, built on Texas rodeo grit and 20 years of expertise.

Warm regards,


Paul McCune
Founder and CEO, Phoenix Ortho